Here’s what we know about the 2016 John Lewis ad so far

The ad always marks the beginning of the festive season

Forget the Coca Cola truck, there’s nothing more Christmassy than the John Lewis advert.

The John Lewis ads tend to have a message or theme attached to them – so we can’t wait to see what they’ve come up with this year.

The ad usually airs on the first Friday of November, so fingers crossed it’ll be out at the end of this week.


Emotional: Last year’s Man on the Moon advert left everyone in tears | YOUTUBE

Last year’s Man on the Moon theme shed light on the loneliness felt by many elderly people, as John Lewis teamed up with Age UK.

Rachel Swift, head of brand marketing at John Lewis, previously said, “It is has become part of our handwriting as a brand. It’s about storytelling through music and emotion.

“The sentiment behind that hasn’t changed – and that is quite intentional. The strategy behind our campaigns is always about thoughtful gifting.”


Joy: Monty the Penguin was a tale of friendship and love, and again, there wasn’t a dry eye in the house | YOUTUBE

Other themes have been friendship (no one can forget the Bear and the Hare’s special bond) as well as the joy of gift giving.

Since it’s the 90th anniversary of Winnie The Pooh, there’s speculation that he could be in with a chance of appearing in the advert.

The main trademark of the adverts is the music. Simple acoustic covers have been breaking our hearts year after year, and we’re sure this year’s ad will be no different.

Lily Allen covered Keane’s ‘Somewhere Only We Know’ for The Bear and the Hare and Tom Odell sang John Lennon’s ‘Real Love’ for Monty the Penguin.

Over the last few months, speculation has suggested that the late David Bowie will be getting a tribute in this year’s ad, which would be nothing short of amazing.


Friendship: The Bear and the Hare told a story of unlikely friendship | JOHN LEWIS