Home Features Niamh Cullen launches new range of protein bars with Irish brand Everest...

Niamh Cullen launches new range of protein bars with Irish brand Everest Snacks

The brand hosted an inspiring panel at the Trinity Sports Campus

Photo: Peter Houlihan

Irish brand Everest Snacks officially launched its new range of protein bars at Trinity Sports Campus on Thursday, as part of their Reach Your Peak event.

The event was hosted by fitness and fashion influencer Niamh Cullen, who has just been announced as their new brand ambassador.

Speaking about her collaboration with Everest Snacks, Niamh said: “Everyone has their own Everest to conquer, whether that’s in sport, in their career, or even in their personal life, and sometimes listening to people who have experienced or overcome such challenges, is exactly the lift we need.

“I’m delighted to have partnered with such a fun, inspirational Irish brand like Everest Snacks.”

Niamh, who has over one hundred thousand followers on Instagram, was accompanied by a panel of inspiring Irish speakers – including John Burke, who successfully climbed Mount Everest in 2017 to raise funds for the youth mental wellbeing charity Elevate.

They were also joined by 5-time hurling All-Star Joe Canning, Irish MMA fighter Deirdre Fitzpatrick, and Trinity College professor Seamus Lawless, who is set to summit Mount Everest this May.

Throughout the morning, each panellist offered up advice on how guests could achieve their own aspirations, and how best to approach some of life’s most challenging mountains – literally and figuratively speaking.

Everest Snacks founder Seamus Tighe was also there to welcome everyone to the event.

Seamus Tighe, Managing Director of Everest Snacks, welcomes Irish MMA fighter Dee Fitzpatrick and Hurling All-Star Joe Canning to the launch of Everest Snacks new range of Protein bars | Peter Houlihan

Speaking about their latest launch, Seamus said: “Protein snacks have found their way into the hands of the every-day shopper, but the lack of knowledge pertaining to sports nutrition products such as protein bars, has resulted in many Irish consumers feeling overwhelmed at the many options available, their provenance and product quality.”

“We’re very proud to be an Irish-owned company who source Irish ingredients and who truly want to provide the best for its customers.

“My personal Everest is to take this Irish brand to new heights in global markets beyond Ireland, and build an Everest community from motivational events like this in the future.”

In 2018, Everest Snacks added a protein pot to its granola product range, the first of its kind on the market.

While it’s high in protein, it’s only 250 calories, and delivers as an enriched satisfying snack – while also providing a higher level of protein for those seeking a functional snack post workout.

The company’s new Porridge Quickies are also available across Ireland, and contain a 17serving of crunchy toppings that can be mixed into the porridge, to create a more satisfying breakfast snack.

There are currently two flavours available – porridge with chia seeds, almonds and dark chocolate pieces; and porridge with coconut strawberry, cranberry and blueberry.

Since 2014, Everest Snacks has grown its single product offering to a variety of products across the range. The future is exciting for this young, Irish brand.