Brown Thomas are set to to open their Christmas shops in Dublin, Cork and Limerick this Thursday.
The shops will “showcase an unrivalled selection of the most exquisite decorations, Christmas trees and unique gifts across a special curation of themes”.
The Christmas shop in Dublin’s Grafton Street store will be based on Level 3, and will be opened by top Irish model Sarah Morrissey.
The store’s opening always draws a mixed reaction, and this year will be no different as they will start selling festive goods 132 days before Christmas.
Brown Thomas buyer Edel Woods previously told The Irish Sun: “We get mixed reactions but we do get a lot of positive reaction as well.”
“We have customers in from overseas who like to take something home with them, things they won’t be able to get anywhere else.
“There’s also lots of customers who do shop early for Christmas and comes in to get the best pick of decorations from the store.