Jameela Jamil has taken to social media to celebrate the latest billboard campaign for The Good Place.
The actress claims that her image in the ad is completely free from airbrushing and Photoshop.
The actress used the promotional picture as a spring board to open up the conversation surrounding image editing.
Finally able to INSIST my image, even on billboards isn’t ever airbrushed. I get backfat in Every. Single. Bra. And I used to hide/bin so many photos because of “muffin tops.” Double chins/ “imperfections” because I never saw them on people on TV.#freethebackfat #letabitchlive pic.twitter.com/UkqpbSOzT0
— Jameela Jamil 🌈 (@jameelajamil) August 10, 2019
“Finally able to INSIST my image, even on billboards isn’t ever airbrushed,” she wrote.
“I get backfat in Every. Single. Bra. And I used to hide/bin so many photos because of ‘muffin tops.’ Double chins/ ‘imperfections’ because I never saw them on people on TV,” she continued, staring a new body positive hashtag #freethebackfat.
In a follow up tweet, the actress revealed how much it would have meant to her as a teen seeing someone free of airbrushing in an advertisement.
“I’m aware this isn’t some huge victory, and not ‘brave’ but as someone who had such obsessive body dysmorphia and was so fixated on the embarrassment of what we perceive as “flaws” this is just a little win for little anorexic teenage me,” she continued.
Jameela has been vocal about body shaming, body positivity and body dysmorphia for many years.
The actress founded the #iweigh social media movement, which encourages people to value themselves in measurements other than weight or size.