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Instagram star Mrs Hinch under investigation by advertising watchdog

Instagram star Mrs Hinch is under investigation by the UK’s Advertising Standards Authority.

The ASA confirmed to The Irish Examiner that it received three complaints in April regarding the cleaning influencer’s Instagram posts.

Specifically, they complaints focused on the labeling of ads within her content.

instagram

“I can confirm that we received three complaints in April about Mrs Hinch’s Instagram posts concerning the labeling of ads and are currently investigating,” an ASA spokeswoman said.

“We will publish our decision in due course.”

The ASA states that influencers must declare clearly when content is sponsored by a brand.

Karen Morgan

Mrs Hinch told The Mirror that: “I take the responsibility that comes with having a large social media following very seriously, and, for me, being authentic and transparent is incredibly important.”

“I continue to learn a lot, but feel my community are clear about any content that is part of a commercial partnership, and that which isn’t.”

Mrs Hinch has helped numerous people manage their anxiety through cleaning, and shot to online fame thanks to her clean and tidy home.

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