Holly Willoughby is launching her very own lifestyle brand, called Truly.
The ITV This Morning host is one of Britain’s most-loved celebrities, and has a huge female following on social media.
From clothes to beauty products, fans are obsessed with Holly’s personal style, so she’s decided to launch her own website, which will act as a blog as well as a lifestyle brand.
Announcing the news on Instagram, Holly wrote, “So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn…Let the adventure begin! #TRULY.”
So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY ✨
Although people are already comparing Truly to Gwyneth Paltrow’s site Goop, Holly has assured fans that it will definitely be different.
Speaking to The Guardian’s weekend magazine, Holly said, “So the only things I’ve heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff. As yet, on our list, there’s no vagina steamer.”
Holly added that she wants the site to be a welcoming place for fans, and it will also act as an online forum.
“For me, being a woman, it’s nice to have a space where you can have that honest, open conversation that isn’t too militant or frightening or one-way,” she said.
Truly is set to launch later this year.