Home UK Showbiz Cheryl parts ways with L’Oréal after nine years

Cheryl parts ways with L’Oréal after nine years

The singer was their longest running spokesmodel

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Cheryl has released a statement, confirming that she’s parted ways with L’Oréal after nine years.

The singer was the brand’s longest-running spokesmodel, having singed a deal with them around the time she first starred as a judge on The X Factor.

Cheryl remains a friend of the brand, and even walked in their Paris Catwalk show in October.

In a statement, the brunette beauty said, “I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there.”

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“It always felt like more than a partnership and I would like to thank them all for the opportunities it has afforded me.”

Meanwhile, a spokesperson for L’Oreal Paris UK said, “Following discussions with Cheryl and her team earlier this year, we can confirm that our spokesmodel partnership has come to an end, however she continues to be a friend of the brand.”

“We’re very proud to have worked with Cheryl for nine years and to have been part of her story, sharing and celebrating all things ‘worth it’.”

The news comes after Cheryl recently announced a huge collaboration with luxury hair extension brand Easilocks.