Cheryl has launched her very own luxury hair extensions range with Easilocks.
Launching just in time for Christmas, global hair retailer Easilocks have joined forces with the songstress to create a one of a kind range, which has been over a year in the making.
Cheryl x Easilocks is a 6-in-1 clip in hair extensions product, which gives consumers the choice of six salon worthy styles.
The styles include short straight, long straight, short wavy, long wavy as well as enabling users to wear both short and long options together for maximum volume and effect. Both short and wavy styles also come with four side pieces which can be worn separately or together.
Made from the finest quality HD fibre hair, it looks as natural as human hair but designed with technological advances allowing the hair to perform to an even more superior level.
One of the most unique features to the range is how the hair performs after washing. The unique memory fibre used enables hair to dry back to its original state without any heat styling.
Users can simply brush the hair piece and allow it to dry naturally or rough dry it if under time constraints, and the piece will morph back to its original state.
HD fibre hair can be shampooed, blow-dried and straightened with heat up to 180 degrees Celsius – so the style options are simply endless.
Easilocks CEO, Shane O’Sullivan said, “We are so excited to finally launch the ‘Cheryl x Easilocks’ range. With over 20 years’ experience in the hair extensions sector, it is a special moment to launch such a revolutionary product.”
“We are perfectionists at Easilocks, and our minds are blown by this range, it is that good! Cheryl was the perfect partner for us, she represents every person who wants to have fun with their look but who doesn’t necessarily have hours to spend on their beauty regime.”
Cheryl said, “I have always been a fan of changing up my style throughout my career. In my job, you need something that’s not only reliable, easy and looks amazing, but makes you feel incredible too.
“I am really excited to be working with a brand that allows you to have fun with your look, and who deliver products that really work.”
The Cheryl x Easilocks range is available in 16 different hair shades, and lengths of 22 inches for the longer piece and 16 inches for the shorter piece.
For maximum protection, a full treatment range is also available to keep the hair looking brand new, including a carefully formulated shampoo and conditioner for HD hair, as well as a specialised brush and protective holder.
The Cheryl x Easilocks range is available online from today from www.easilocks.com.
£99.99 – for Cheryl x Easilocks 6-in-1 hair range: which comes with a Super smooth long piece and short piece, a Wonder waves short piece, and long piece as well as 4 side pieces for extra volume.
£129.99 – for Cheryl x Easilocks 6-in-1 hair range + 7-piece haircare kit: including HD hair shampoo, conditioner, heat protector, styling brush, fabrique leave in conditioner and storage hanger with protective cover.