I’m A Celebrity, Get Me Out Of Here returned to our screens for the show’s 19th series on November 17th.
Viewers for the first episode of the season presented by Ant and Dec came in at a whopping 10.63 million.
However, by Saturday night’s episode on November 30th, viewers dropped dramatically by over half to 5.46 million viewers.
An industry source told The Sun, that they believed the shows lacklustre lineup was affecting viewership.
“Seemingly, some viewers haven’t stuck about after seeing who was taking part.”
“There are some great names in Caitlyn Jenner and Ian Wright, but with every big star there must be lesser-known people — and some viewers think there are just too many unknowns,” they explained.
The source told the publication that the lack of drama in the jungle is also having a knock-on effect on the numbers tuning in.
“There hasn’t been heaps of drama and viewers look to be turning off in quite large numbers at the moment.”
Nadine Coyle, James Haskell, Kate Garraway, Jaqueline Jossa, Myles Stephenson, Roman Kemp and Andy Whyment complete the line-up of remaining celebs.