Holly Willoughby reportedly enjoyed a €26,000 salary (£23,000) for her 2018 stint on I’m A Celebrity.
Holly presented the show last year as a replacement for Ant McPartlin.
Holly was described as being “worth her weight in gold” to ITV by a source, who wanted to secure her presenting role with a tempting salary.
She is alleged to have made £500,000 for her 2018 role on the show over all, as she presented alongside Dec Donnelly.
A TV source told The Sun: “Holly was the first choice to stand in for Ant on the show and the six figure offer reflected how much they wanted to get her on board.”
“She’s so popular and she’s got a great relationship with Dec, it was a no brainer.”
“Holly’s worth her weight in gold and the fee reflects that.”
An ITV source said: “Holly did a top job on the jungle filling in for Ant, and she was rewarded handsomely. She was one of the highlights of last year and her pay packet reflects that.”