New hair brand Gold Fever Hair Extensions have become the official sponsor of Best Dressed Lady at the 2015 Punchestown Festival.
With a prize worth €44,000 up for grabs, stylish ladies will be out in their hundreds trying to bag the top title.
Taking place from Tuesday 28th April to Saturday 2nd May at Punchestown Racecourse, Co. Kildare, the races always attract the who’s who of Dublin’s social scene.
The stylish winner of the Gold Fever Best Dressed Lady competition will be lavished with the hair of her dreams for one year.
Stylish: Rebecca Maguire and Holly Carpenter launched Ladies Day | BRIAN MCEVOY
The winner will also be flown to South Africa for a week on an all-inclusive five star luxury trip to Makanyai Lodge Game Reserve located in the Timbavati.
The prize includes return flights for two, luxury suite accommodation, all meals and refreshments and two safari game drives each day, all worth over €28,000.
Launching the festival today, Gold Fever lover Holly Carpenter looked picture perfect ahead of Ladies Day.
The search for the Gold Fever Best Dressed Lady will be held over the first four days of the Punchestown Festival.
Best Dressed: Gold Fever are the title sponsor | BRIAN MCEVOY
Judges and style scouts will be tasked with finding the most stylish ladies in attendance and selecting a number of finalists each day. The daily winner will then progress to the grand final on Lady’s Day, Friday 1st May.
And daily winners will each win €1,000 worth of Gold Fever Hair Extensions while each finalist will receive a goody bag worth €400 each.
Katie Jane Goldin, Managing Director of Gold Fever Hair Extensions said:
“Gold Fever is delighted to sponsor the Most Stylish Lady at Punchestown Festival 2015. Image is paramount in our business and style for us always begins with your hair.
Let’s go racing: Holly looked ready for Ladies Day | BRIAN MCEVOY
“Punchestown is the leading festival for racecourse style in Ireland and we are excited to work with them and look forward to finding the Gold Fever Best Dressed Lady. For us the style will be all about the hats and hair.”
