French Montana’s boohooMAN collection has landed and it’s slick!
The boohooMANxFRENCH collection features some serious patterned tracksuits that we think will be a big hit for festival season.
Block coloured basics feature alongside fringe t-shirts and faux fur bombers breaking down gender normative dress codes.
There’s something for everyone’s budget with pieces starting at €15 and range up to €90.
The new face of boohooMAN co-designed the colourful spring/summer collection alongside the brand’s design team.
Moroccan-American global hip-hop recording artist, has done an Unforgettable (We couldn’t resist!) job of his first collection with the online retailer.
His leopard print tracksuits are a MUST buy and the range provides men with other fashion forward choices, like fringe, which are usually restricted to women’s wear.
The spring summer collection features a total of 65 ready-to-wear pieces.
The inspiration behind the collection derives from Mediterranean and Moroccan culture, while bold tropical and leopard prints, colour variances and summer cuts mould the range
into perfect spring summer attire.
Versatile in its offering, the range boasts neutral jersey styles, including tracksuits and t-shirts, while showing off fashion-forward trends, such as statement co-ords, distressed denim and design details including embroidery, fringing and hardware embellishment.
French Montana has given boohooMAN the opportunity to create a range that appeals to his widespread fan base in an approachable way, giving them access to an exclusive collection without breaking the bank.
With boohooMAN.com growing exponentially, collaborating with French Montana is a real milestone for the global online retailer and one that appeals to the brand’s key audience of young men heavily invested in today’s popular music genres; hip-hop, grime and RnB.
The collection launched globally on boohooMAN.com today and no doubt it will sell out!