International e-tailer boohoo.com have partnered with World Federation for Mental Health, the international charity founded in 1948, in support of World Mental Health Day.
The charity are the creators of World Mental Health Day that falls on Thursday, October 10th.
To celebrate, boohoo are supporting the charity by designing 7 T-shirts in colours red, orange, yellow, green, blue, pink and purple, each one to represent how #ColourAffectsYou.
The boohoo brand are encouraging customers to support the charity and raise awareness by using their chosen colour tee to highlight their happy colour on World Mental Health Day.
Consumers and followers will be encouraged to share their support on social using the #ColourAffectsYou hashtag online, with boohoo donating 25% of sales to the charity World Federation for Mental Health.
The mission of the World Federation for Mental Health is to promote the advancement of mental health awareness, prevention of mental disorders, advocacy and best practice recovery focused interventions worldwide.
The t-shirts are available to purchase right HERE.