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Swatch launches their new SS16 collection with Ireland's biggest social media stars

Swatch launched their 2016 Spring Summer collection with the help of Ireland’s biggest social media stars.

Taking place at Dublin’s Soder + Ko, stylists Lorna Weightman and Brian Conway were on hand to check out the new range from the renowned watch brand.

Also at the fashion event were bloggers Tara O’Farrell, Leanne Woodfull and Rob Kenny, who took in the fairytale meets floral styles from the SS16 collection.

Swatch SPring/Summer launch 2016

Swatch: Tara O’Farrell popped along to the Swatch SS16 event | DOUGLAS O’CONNOR

The new range is inspired by floral palettes, fairytale and summer romance for the coming season ahead.

Big collections for the Spring Summer include their Es War Einmal range which brings a number of fairytale characters to life while Metallix commanded attendee’s attention with their chic but slick offerings.

For more information about the collection, call into a Swatch store nationwide or visit their online store here.

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