Today FM has launched its Dare to Care campaign in aid of The Irish Cancer Society.
Now in its second year, Today FM along with their presenters and listeners is hoping to raise €500,000 in the fight against cancer.
Presenters Ian Dempsey, Al Porter, Dermot & Dave, Matt Cooper, Mario Rosenstock and Louise Duffy were all on hand to launch this year’s campaign, each pledging to take on a dare of their own to raise as much as they can for a very worthy cause and encouraging their listeners to do the same.
Last year saw Ian Dempsey get his first tattoo after reaching his €25,000 target, while The Last Word presenter Matt Cooper wrote and performed his very own song in front of a packed audience in Dublin’s The Workman’s Club.
As part of the campaign, Today FM also launched ‘Wedding Dress Wednesday’ in 2016 where women around the country wore their wedding dress for one day.
Thousands of women across the country got involved, holding their own events with the initiative attracting international media attention. Wedding Dress Wednesday will return this year on 20th September with a few surprises!
Speaking about the campaign, Róisín Reilly, Head of Marketing, Today FM said, “Today FM has always had a special relationship with The Irish Cancer Society. Cancer is something that unfortunately has touched all of our lives at some point.”
“Dare to Care couldn’t happen without our listeners, every year they go above and beyond to get involved with the campaign. They set up events, they raise funds, they donate money, and they challenge our presenters.”
Since 2010, Today FM’s Shave or Dye campaign has raised over €8 million for The Irish Cancer Society, thanks to the generosity and spirit of listeners.
The Irish Cancer Society is funding lifesaving research to improve methods of detection and treatment, providing information and support to those affected by cancer, and raising awareness of how cancer can be prevented.
To get involved in Today FM’s Dare to Care visit: www.todayfm.com/daretocare