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Norah Casey agrees deal to sell her Irish magazine company to US company

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Norah Casey is selling her empire of Irish magazines.

The Dragon’s Den star has done a deal with US digital media investor Liam Lynch’s, who runs Irish Studio.

The company will acquire Irish Tatler, Irish Tatler Man, U Magazine, FOOD&WINE Magazine, Auto Ireland and Ireland of the Welcomes from Norah Casey’s company Harmonia.

Last year Irish Studio paid €2.7m to buy Irish Central.com, an Irish news site based in New York.

Liam’s previous ventures include building Broadway.com, a popular ticket website.

Norah Casey will remain ass chairwoman following the sale, and will continue to own and manage Harmonia’s remaining brands, which include Woman’s Way, and Planet Women in her own right.

Norah’s brother Ciaran will join Irish Studio in an executive role to roll out the new strategy for the six magazines.

Speaking about the deal, Norah Casey said: “I’m looking forward to working closely with Liam and his team.

“This is an exciting development ensuring these iconic brands are moving to a company that will develop their digital presence and global reach.”

Liam described the deal as “a major acquisition that realizes our strategy of rolling up established brands onto our digital platform.”

“These six brands, including Irish Tatler, are trusted brands that people love. We will continue to loyally service our treasured print readers while also bringing these titles online to engage and entertain new audiences,” he commented.