Home Irish Showbiz Dee Forbes briefs staff on RTÉ’s new five-year strategy

Dee Forbes briefs staff on RTÉ’s new five-year strategy

"I believe this strategy sets RTÉ on a new path that ensures it can continue to play a central role at the heart of national life and deliver what you want, when you want it, where you want it."

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RTÉ Director-General, Dee Forbes briefed RTÉ staff today on the organisation’s new five year strategy, Renewing RTÉ for the Next Generation, 2018-2022.

In a video published by RTÉ, Dee stressed how important it is for the broadcaster to remain relevant and meet the needs of a new generation.

Under the Broadcasting Act, RTÉ is required to submit a five-year strategy to the BAI, which will then make recommendations to government.

In the strategy’s conclusion reads, “The media sector is undergoing significant change. The accelerating innovation of today is challenging long-established patterns. Global platforms are increasingly influential, particularly among younger audiences.”

“As broadband speeds and coverage improve, and devices become smarter, the effects on Irish media will be more rapid and profound. And with change, comes opportunity, the chance to re-imagine, renew and evolve. And with this strategy, that is what RTÉ is intent on doing.

“RTÉ is responding by transforming for the next generation, so that it continues to play the central role in Irish life, culture and discourse that it has across the years. Through this strategy, RTÉ will re-imagine PSM so that it works for and engages everyone, wherever they are.

“RTÉ will invest in high-quality Irish programming and online content. News and current affairs, drama and comedy, sport, entertainment and music, arts and culture, factual, and children and young people’s programming will be its key content pillars,” it continued.

“Innovation and partnership, particularly with the independent sector, will be RTÉ’s lifeblood. RTÉ cannot sustainably transform itself to achieve this strategy without additional resources. Its success therefore is contingent on a range of factors including funding reform, and national policy support.

“Ireland deserves to have a public service media of sufficient scale, quality and relevance that can meet the needs of all its citizens and stand among its international peers. RTÉ looks forward to delivering against its unique public service mandate over the next five years and beyond, to fulfil this vision.”

RTÉ has submitted its strategy to the BAI and its consultants for review. This will inform the BAI’s report to the Minister in the New Year. The Minister and Cabinet will then consider the BAI’s report in determining the future public funding for RTÉ.

Read more about RTÉ’s new five year strategy here.

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