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Radio listenership PLUMMETS as JNLR figures are released

Video has really killed the radio star

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Radio listenership plummets as JNLR figures have been released.

Overall radio listenership has fallen in Ireland with now 2,977,000 people tuning in, meaning 82% of adults are still listening in every day.

It has dropped 27,000 on the year and 15,000 on over the last three months, which is still a healthy figure but definitely a decreasing number and has been since 2010.

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RTE Radio 1 had some success adding 4,000 listeners over the last three months and 12,000 on the year leaving them at 880,000, meaning they are up 24% for the year, according to ilevel.ie.

Today FM dropped by 3% (13,000 listeners) in the last quarter and down 13% (56,000) on the year leaving the station at 397,000 with a reach of 11%, which is down from last year’s 13%.

Newstalk also dropped down in listenership by 13,000 (-3%) in the last three months and 35,000 (-9%) on the year with a listenership of 367,000 (10%).

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2FM are down again in numbers with 9,000 less listeners tuning in over the last quarter and down 59,000 (-15%) on the year – one of the biggest drops in this quarter’s figures.

2FM’s listenership dropped in the single digits at 9% and are now the fourth most popular national station in Ireland, out of the five on offer. This is the first time they have dropped into single digits and the trend looks like it may continue judging on previous figures.

Lyric FM were down 3% over the last three months but have gained 2,000 more listeners since this time last year.