2FM are celebrating following their success in the latest JNLR as they have recorded listenership growth across every single programme.
Staff are delighted with what they have called a “grand slam” JNLR, having increased book on book and year on year for six consecutive books.
The national station has seen great growth with presenters Eoghan McDermott and Tracy Clifford seeing notable jumps in their listenership.
Eoghan’s drivetime show has seen an increase of 26,000 listeners since this time last year and Tracy has grown her listenership by 10,000 over the same period.
Maureen Catterson, the Communications Manager of RTÉ Radio, credits the live events the station has been doing with their continued success and growing popularity among young listeners.
Jenny Greene’s DJ sets with the RTÉ Orchestra, as well as The Story of Hip Hop with Mo K, performed at Electric Picnic last year and Longitude two weeks ago, have solidified the station’s appeal to the 15 – 34-year-old age bracket.
Dan Healy, Head of Radio Strategy and RTÉ 2FM, was delighted to report that the station has “seen an increase in 15-34 market share from 11.8% to 14.2%, an increase of 20% since this time last year.”
