Jafaris released ‘If You Love Me’ last year but a seriously slick new video for the track has us putting it on repeat again.
This insane video is the first in Three’s Made By Music series, which sees the brand team up with talented upcoming Irish artists.
No expense was spared for the new ‘If You Love Me’ video, as Jafaris got to have his powerful track directed by New York-based visionary director, Shane Griffin.
“…a couple friends I call family put me on solid roads, they see a wing they clip it off me just to keep me low, not negatively but no one wants to see egos grow, from heroes to zeroes that’s how the story goes, a lot of times I pray for wisdom on these lonely roads, we faced with battles of discernment not to sell our souls, we know the truth but the truth ain’t glisten like solid gold…” Shot 📸by: @tessy_photography Styled 👕 by: @freshprinceera #JafarisPen
The song focuses on two people, exploring their past together.
Their relationship is told through fragmented memories and is reignited towards the end of the film when they meet in the present.
Feast your eyes on the visuals here.