Kendall Jenner is facing serious backlash this morning for her new advert with Pepsi.
In the commercial, the model can be seen leaving a photoshoot to join protesters calling for love and peace, before handing a can of Pepsi to a police officer as a peace offering.
The officer smiles and the crowd cheers, but in reality – the ad has attracted the exact opposite reaction, and people are now accusing Pepsi and Kendall of undermining the recent protests over police brutality against black people in America.
Watch the advert below:
The commercial is also being criticised for using a ‘privileged’ white model, who comes from the Kardashian/Jenner family, as a peacemaker between protesters and police.
After posting the ad to their Youtube channel, Pepsi said in a statement, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
“We think that’s an important message to convey,” they added.
See how people are reacting to the controversial Pepsi ad on Twitter:
The @pepsi commercial with @KendallJenner made me want to start drinking soda. @CocaCola that is. #Pepsi #whoisgettingfired
— Kevin Sullivan (@KevSullivanShow) April 5, 2017
I’m confused. When does Kendall get pepper sprayed? #pepsi
— Jeff Marsh (@Fidgeteur) April 5, 2017
“Kendall please! Give him his Pepsi!” #PEPSI pic.twitter.com/LcyTIOb8iv
— Benjamin (@lebone_7) April 5, 2017
Meanwhile at #pepsi HQ… pic.twitter.com/FhUcKJChIa
— Reuben Sady (@ReubenSady) April 5, 2017
If this #Pepsi ad is the choice of a new generation, Im gonna need that generation to turn in its badge.
— Margaret Cho (@margaretcho) April 5, 2017
Say #Pepsi please pic.twitter.com/aIVVABAEan
— Wife With A Purpose (@apurposefulwife) April 5, 2017
If only #KendallJenner were there with an ice cold #Pepsi pic.twitter.com/4uTVBw0Gk2
— Jesus isMy President (@VousEtesBelleee) April 5, 2017
Live footage of #Pepsi headquarters rn pic.twitter.com/Y4RlrruFn4
— Ivanna Baez (@Ivanna456) April 5, 2017
#Pepsi , burning bridges with black folks since 1984. pic.twitter.com/c4k0alM5gi
— Jorden Mosley (@Jorden__Mosley) April 5, 2017
“YO JUST LOOK IN MY POCKET!!! I GOT A #PEPSI !!!! I GOT A #PEPSI !!!! pic.twitter.com/Ug61PR2V0h
— ᴷ ᴸ ᴬ ᵞ ᴱ | ズレムリ乇 (@KlayeCreation) April 5, 2017
Maybe Kendall was trying to fight the police by increasing their diabetes risk…#PEPSI pic.twitter.com/G64qUb5Hu9
— بنت زلفى (@Nilempress) April 5, 2017
Everyone invest in @CocaCola stock!!! #Pepsi pic.twitter.com/PI2qSDgHas
— ?HJBacon?? (@USA_Loves_Bacon) April 5, 2017
We cannot commercialize activism. #PEPSI
— Nikia Phoenix (@NikiaPhoenix) April 5, 2017
Actual footage of the Coca Cola headquarters right now.. #PEPSI pic.twitter.com/4D7aEyViQS
— Black Magik ✨ (@Ajamu_X) April 4, 2017
Let’s just be real. This is how it really goes down. Shoutout to @BlairImani #Pepsi pic.twitter.com/kqLSmrff5w
— Black Girl Beautiful (@blckgirlbeauty) April 4, 2017
The guy who came up with the idea for the #pepsi commercial right about now pic.twitter.com/b8TAmg0nZs
— benson lukose (@bluke123) April 4, 2017