International retailer, boohoo.com, have unveiled a co-designed collection for the summer season with Paris Hilton, set to launch globally on June 20th.
The Paris Hilton x boohoo collection references a range of iconic trends the pioneer started back in the early 2000s.
The entrepreneur, influencer and DJ co-designed a 70 piece collection, which recreates her favourite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”.
The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford.
Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess.
Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full boohoo.com looks.
To celebrate the partnership and summer launch, boohoo.com is set to host a “millennium” inspired party in Los Angeles, following the 90s theme which was kicked off in March with previous collaborator, Zendaya.
Guests can expect interactive, nostalgic party elements that bring you back in time.
Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to announce our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer.”
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
The product featured in the boohoo.com x Paris Hilton collection will be available globally on June 20 on boohoo.com.