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Kylie Jenner files to trademark ‘rise and shine’ for cosmetic use

Kylie Jenner has filed an application to trademark the catchphrase “rise and shine.”

The move comes after Kylie went viral for her slightly off key way of singing the phrase to her daughter Stormi after the one-year-old woke up from a nap.

The clip of her vocals took the internet by storm, spawning millions of comments, tweets and memes of the reality star.

Instagram

Several stars, including Lizzo, Miley Cyrus and Ariana Grande made their own covers of Kylie’s rendition.

Kylie herself took the joke on the chin, poking fun at herself by sharing a photoshopped snap of herself as the sun.

The phrase was penned numerous ways be fans, from the classic “rise and shine” to the more elaborate “riiise and shiiine” and “ruhiiise and shiii-een.”

Instagram

Kylie has moved to trademark a number of the versions of the saying, according to Entertainment Tonight.

If she is successful, she can use the phrase exclusively to create merchandise, including clothing and cosmetic products.

A number of fans of the Kar-Jen speculated that Kylie could release a limited edition Rise and Shine makeup palette to capitalize on the meme.

On this week’s Gosscast Goss.ie Founder Ali Ryan talks to Lisa Cannon about her best and worst celeb interviews and the reality of working in showbiz.

Take a listen:

 

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