Kim Kardashian has explained that her sponsored social media content is going towards a greater cause.
The law student revealed at the DealBook conference in New York this week that her payment from Instagram posts go straight to funding her goal of releasing unfairly held prisoners.
“Now it’s a little bit more personal for me,” she said at the conference.
She revealed that she occasionally accepts brand deals that she normally wouldn’t in order to secure the funding.
“If I have a paid post that comes in and I think, ‘O.K., well this can fund x amount of people that are behind bars, that can help free them with simple legal fees that they just can’t afford, then that would be worth it to me, even if the post might be a little bit off-brand for me.’”
“I really weigh out different things now than I used to,” she said.
Kim explained that her 10-year plan is to open up her own law firm.
The entire purpose of the organisation would be to assist with prison reform issues.
“I would love to hire these men and women that are behind bars, because they know the law better than most lawyers,” she said.
