It looks like Hailey Baldwin is using her new surname to break into the beauty industry.
The 22-year-old legally married pop singer Justin Bieber back in September, and has since change her name to Hailey Bieber.
According to legal documents obtained by TMZ, the model’s company recently filed trademark paperwork for “Bieber Beauty”.
Back in October, Hailey also filed to register “Hailey Bieber” for the purposes of launching her own clothing line.
The news comes after Justin launched his own clothing line, Drew House, earlier this year.
The pair are both focusing on new ventures, after Justin took a step back from his music career.
Last month, the singer asked fans to pray from him, as he’s been working on his “deep rooted issue”.