H&M’s next designer collaboration is with MOSCHINO – the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013.
Jeremy Scott, who is the creative director of MOSCHINO, announced the news by projecting an Instagram live call with Gigi Hadid at the annual MOSCHINO party at Coachella.
Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today.
For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.,” Jeremy Scott said.
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.” said Ann-Sofie Johansson, Creative Advisor, H&M.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.
The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from November 8.