Home LA Showbiz Courteney Cox teams up with L’Oréal Paris for new hair campaign

Courteney Cox teams up with L’Oréal Paris for new hair campaign

The actress is kicking off the new year with a new campaign

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Courteney Cox has teamed up with L’Oréal Paris for a new hair campaign.

The brand is known for getting A-listers involved in their campaigns and this latest addition is no different.

The #OWNIT campaign encourages women to own and appreciate everything about themselves, including their changing hair colour.

The Friends actress admitted to PEOPLE that getting older can be difficult: “You have to accept getting older, and that’s something that I had a hard time doing.”

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The 54-year-old also said that she’s a DIY-type of woman: “I actually maintain my hair colour at home – it’s really easy.”

“I don’t have a lot of grey, but I do touch-ups. And once every two months I’ll go to the salon, just because it’s a nice pampering.”

Courtney even revealed that she sometimes doesn’t overdo it when it comes to doing her hair, which makes her new role even more meaningful: “I wash my hair every day. Sometimes I’ll put a comb through it, but most days I just go! I don’t brush it either, so I was thrilled that L’Oréal wanted to work with me! It’s a real compliment.”

The L’Oréal Paris commercial will be aired during this weekend’s Golden Globes broadcast, with spokeswoman Julianne Moore and Amber Heard also appearing in the ad.