Kim Kardashian is launching a brand new KKW Beauty collection inspired by ’90s icons.
The reality star announced the news on Instagram, and shared a campaign image of her posing in a version of Gianni Versace’s famous strappy belt dress – which Donatella Versace wore back in the ’90s.
She wrote: “I’m so excited to announce my new 90’s inspired collection of all matte formulas- The Matte Smoke & Matte Cocoa Collections!!!”
“I get a lot of my makeup inspiration from the 90’s and love how nostalgic this entire collection is.”
I’m so excited to announce my new 90’s inspired collection of all matte formulas- The Matte Smoke & Matte Cocoa Collections!!! I get a lot of my makeup inspiration from the 90’s and love how nostalgic this entire collection is. pic.twitter.com/PoW7yHqH5b
— Kim Kardashian West (@KimKardashian) August 5, 2019
The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners. Matte Smoke & Matte Cocoa are two entirely different color ranges, so there are so many looks you can create with this collection. pic.twitter.com/DlOf8CDWch
— Kim Kardashian West (@KimKardashian) August 5, 2019
Matte Smoke pic.twitter.com/o8suPGDjBs
— Kim Kardashian West (@KimKardashian) August 5, 2019
My new matte formula lipstick is soooooo good!!! pic.twitter.com/s91cvrBhvR
— Kim Kardashian West (@KimKardashian) August 5, 2019
Matte Cocoa pic.twitter.com/YWqUa8rwX7
— Kim Kardashian West (@KimKardashian) August 5, 2019
I used to wear this burgundy lip all the time in high school! These are the new matte lipsticks and liners for the matte cocoa collection pic.twitter.com/58rVwHJnlr
— Kim Kardashian West (@KimKardashian) August 5, 2019
She added: “The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners.”
“Matte Smoke & Matte Cocoa are two entirely different color ranges, so there are so many looks you can create with this collection. I can’t wait for you guys to try it!!!”
To celebrate her new collection, Kim plans to send the products to a number of her personal ’90s icons – including Jennifer Aniston, Kate Moss, Janet Jackson, Alicia Silverstone, and many more.
The mother-of-four revealed her star-studded PR list on her Instagram Story.
