Home Beauty Dyson launch brand new hair styler – and it’s a game changer

Dyson launch brand new hair styler – and it’s a game changer

A styling tool engineered to create curls, waves and smooth blow dries without extreme heat


Following on from the runaway success of the Dyson Supersonic hair dryer, Dyson have unveiled its second piece of beauty technology: the Dyson Airwrap styler.

The Dyson Airwrap styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home.

Created by an in-house team of experts, the Dyson digital motor V9 powers the Dyson Airwrap styler. Partnered with Dyson’s unique styling barrels this motor enables the Dyson Airwrap styler to style with air, without the need for extreme heat.

The motor spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel.  This generates a physical phenomenon known as the Coanda effect, which allows the hair to curl around the barrel to style.

The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface.

Taking advantage of this principle, Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat.

The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.

The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry.

In order to keep the airflow focused in the desired styling direction engineers incorporated a switching mechanism.  This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair – this helps achieve a stylist-inspired blow dry finish.


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Say hello to the new Dyson Airwrap™ styler, a completely new way to style hair with no extreme heat. Visit the link in our bio to see the magic in action. ✨🌀 #Dysonairwrap #Dysonhair

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The most amazing thing about this tool is that it can style your hair from wet to dry.

Hydrogen bonds line each strand of your hair. When hair is wet this breaks down the hydrogen bonds – resetting the natural style of your hair priming it for styling. 

After choosing the attachment for the desired look, the combination of powerful airflow and heat control allows you to style without extreme heat with ease – saving time and avoiding tangling.

The Attachments

The Dyson Airwrap styler comes in three different variants with specific attachments, designed with different hair types and desired looks in mind. 

Pre-Styling Dryer

Dyson Airwrap pre-styling dryer

The Pre-Styling Dryer will prepare your hair for styling using a fast but diffused airflow.

Engineered for all hair types, it’s designed to dry hair to the ideal moisture level (damp to touch) before using the curling barrels.

Soft Smoothing Brush

The Soft Smoothing Brush attachment is engineered to add body and volume to limp, flat hair – while creating a smooth, blow dry finish.

Ball-tipped bristles allow for increased tension to help keep hair aligned to the brush.

40mm Airwrap™ Barrel

This larger curling attachment is perfect for creating loose curls or waves for thicker, coarser hair that has some shape.

30mm Airwrap™ Barrel

This attachment is the key to creating voluminous curls or waves for most hair types.

You can achieve voluminous curls for those with limp, finer or straighter hair; and get tighter curls for those with thicker, coarser hair with some shape.

Firm Smoothing Brush

The Firm Smoothing Brush helps create a straighter style with less frizz.

This attachment is engineered to tame and smooth unruly, thicker, coarser hair – with firm straight bristles to help create tension and reduce tangling.

Round Volumizing Brush

The Round Volumizing Brush aims to create volume and shape.

This attachment is ideal for creating tension to shape finer, thinner and straighter hair.


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Founder and Inventor, James Dyson, said, “We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise.

“Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.”

Meanwhile, celebrity hairstylist and Dyson Ambassador Jen Atkin said, “With the Dyson Supersonic, Dyson changed the game on hair drying and gave people a great smooth finish without extreme heat. Now Dyson is bringing that same approach to a tool that helps people achieve a variety of styles on a variety of hair types. With the Dyson Airwrap, everyone is basically their own stylist!”

The Dyson Airwrap styler retails from €449.99 – €499.99, and is available from October 10 online and at Dyson stores nationwide.