Ireland’s fashion pack were out in force at the launch of boohoo.com’s Spring Summer collection at the Morrison Hotel.
Models of the moment, Alison Canavan, Louise O’Reilly and Gail Kaneswaren browsed the chic rails soaking in this season’s must have pieces.
Rocking a white boohoo crochet dress, model Tara O Farrell looked gorgeous accessorising her look with a very 70s inspired suedefringing bag.
Model behaviour: model Louise O’Reilly attended the Boohoo SS15 event | BRIAN MCEVOY
Chic chick: model Gail Kanewaren at the Boohoo.com Spring Summer ’15 collection launch | BRIAN MCEVOY
Others from the style army in attendance were top stylists Corina Gaffey, Lorna Weightman and Sonja Mohlich.
Flying the flag for Irish males was international model turned baker Sam Homan who was busy checking out the boohooMAN collection.
Apart from celeb spotting, VIP guests including some of Ireland’s top bloggers sipped on Bellinis and Pimms as they scaled the rails for this seasons key pieces.
Goss Girls: Meghann Scully, Ali Ryan and Lisa McLoughlin at the fashion event | BRIAN MCEVOY
Picture perfect: Emma Farrell and Katie Kelly checked out the collection | BRIAN MCEVOY
Nibbling on canapés of pulled pork sliders, beef burgers and spicy fishcakes, fashionistas cleansed their palette eating Rockfield ice-cream.
Listening to summer sounds played by DJ Adrienne O’Hora, launch go-ers were treated to metallic temporary tattoos and goodies bags.
Launching the collection earlier in the day was Made in Chelsea newbie Nicola Hughes who chatted to Goss.ie about her London life with boyfriend Alex Mytton.
Fashion mob: Kelly Byrne and Jamie White at the Boohoo event | BRIAN MCEVOY
– Check out the latest collection at Boohoo.com
