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PICS: Social media sensation Mrs Hinch meets Irish fans at book signing in Dublin

The cleaning fanatic became an overnight sensation last year

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Credit: Karen Morgan

Social media sensation Mrs Hinch jetted to Dublin today, to meet Irish fans at her first book signing here.

Just two years ago, Sophie Hinchliffe, 29, was a part-time hairdresser – and now she is taking the cleaning world by storm as ‘Mrs Hinch’.

Essex based Sophie became an overnight sensation in 2018 by sharing her cleaning tips and tricks on Instagram (@mrshinchhome), growing from 1k to 1m followers in just six months.

She now has over 2.3m ‘Hinchers’ who follow her daily stories – using her beloved cloths and tools, which have become sell-out products.

Beki McConville, Roisin Caslin and Niamh Quinn from Dublin with Sophie Hinchcliffe | Karen Morgan
Alison Brereton from Offaly with Sophie Hinchcliffe | Karen Morgan

Sophie’s loveable and hilarious personality, along with her passion for learning and sharing handy household hacks, makes her a brand and media favourite.

2019 is set to be a huge year for Sophie, both personally and professionally.

Her first baby with husband Jamie is due in the summer, and her debut book ‘Hinch Yourself Happy’ has already become Number 1 in the charts after being released this month.

Sophie is embarking on a nationwide book tour, with her second date in Dublin – tickets for which sold out within minutes of their release.

Melissa and Robyn O Neill 9 from Cork with Sophie Hinchcliffe | Karen Morgan
Amy Coleman from Cork with Sophie Hinchcliffe | Karen Morgan