Yesterday, World Vision Ambassador Roz Purcell announced details of World Vision, the world’s largest child focused overseas aid agency, taking to the road with a series of festival appearances as part of its education programme for Summer 2017.
Travelling in a bright orange, classic VW Campervan, the World Vision team will be on site in their brand colours at a series of family-friendly festivals across Ireland until August.
Through the festival roadshow, World Vision aims to engage members of the public, raise awareness and educate on the work of the charity across the globe.
Setting up stall in their vibrant campervan with seating and pop up gazebo, World Vision will bring to life various aspects of the World Visions work though a number of virtual reality films.
Ambassador: Roz announced details of World Vision’s festival programme | BRIAN MCEVOY
Festival goers are invited to wear google cardboard to see films depicting children’s lives, each film explores different challenges children face, looking at how a child can be forced into labour and what a child refugee experience living in a refugee camp. Each VR film has a child’s experience at the centre.
Speaking at the launch of the World Vision Festival Roadshow, Roz Purcell, World Vision Ambassador said, “The World Vision Festival Roadshow is a unique way to showcase the fantastic work of World Vision in an interactive setting.
“I have seen some of this work first hand, with farming communities in Mexico and at a Syrian refugee camp in Jordan and am delighted to be both an ambassador and a child sponsor. I am delighted to help launch this roadshow and continue my support.”
Eye opening: World Vision plans to show festival-goers the different challenges that children all over the world face through a VR film | BRIAN MCEVOY
While World Vision’s roadshow will be highly visible on site with branded campaign staff, brightly coloured balloons and badges in keeping with the festival atmosphere, each film itself makes for essential viewing. The roadshow also has serious objectives in terms of awareness, aiming to achieve engaged interaction with the public to advocate for children in emergencies throughout the globe.
The World Vision Roadshow will include Dundrum Town Centre, Vantastival (Beaulieu House and Gardens, Drogheda, Co. Louth, June 3rd & 4th) and The Beatyard (Dun Laoghaire, Co. Dublin August 5th & 6th)
Each member of the public who signs up to a monthly gift at World Vision’s festival events will receive a flat-pack VR cardboard headset as a takeaway welcome pack.