Love Island star Kem Cetinay jetted into Dublin this week, to launch his exclusive collection with Primark MAN.
Back in November, the 22-year-old was announced as the brand’s first menswear ambassador, which Kem described as a “dream come true”.
Speaking about the collaboration, the reality star said: “I’m so excited to have the chance to work with Primark, I have been going into the stores with my family since I was a young boy so to join this family orientated brand as their first ever menswear ambassador is a dream come true. I can’t wait to announce our plans for Summer ’19!”
Primark’s Trading Director, Steve Lawton, said: “We are really excited to be working with Kem, he’s a true fan of the brand so it made sense to collaborate on something amazing together.”
“Kem has great style and really captures the fun, family personality of Primark.”
Kem’s collection with Primark MAN is perfect for summer, and includes shirts, shorts, and swimwear.
His range will be released across the UK and Ireland next month.