Irish rugby star Tommy Bowe has turned fashion designer and model as he launches his second clothing collection.
And the Ulster player admits getting involved with XV Kings has given him the experience for a business career after he hangs up his boots.
The 30-year-old – who is engaged to ex-Miss Wales Lucy Whitehouse after three years together – was hands-on with the clothes for men.
Model looks: Tommy shows off his new range |Â TAINE KING
Tommy revealed he wanted to create a range that worked for Irish men, who he believes aren’t that fashion-forward – just like himself.
“I probably wouldn’t see myself as the most fashionable guy out there. I’m not out there walking around in my skinny jeans or up with the latest trends,” he explained.
“But I take pride in my appearance like I think most Irish men do… I think Irish men when it comes to fashion, I don’t think we’re too up to date with styles – like from the UK and across Europe.
Jumping for joy: Tommy is delighted with how range looks | TAINE KING
“I think Irish men like to wear clothes that are simple and look good and feel good. That’s something we’ve been looking at in this range.
“We haven’t gone too out there in the styles but we’ve got gear that looks sharp, you can wear can to rugby matches – but you can wear out at the weekend too.
“I’d like to give myself a new challenge, I’d like to get into business. I don’t think I’ll stay in rugby after I hang up my boots, and working with this has given me a real insight into the business world.”
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To publicise his range, which is being officially launched on November 10, Tommy even drafted in his family pet chocolate brown labrador for the shots at his Monaghan home.
He added: “It’s been incredible the success that we’ve had. The brand has grown so much in three years, to now launch a new brand is very exciting. I’m trying to be as hands on as I can.”
New look: Tommy also has a shoe range | TAINE KING
It comes alongside Tommy’s work setting up his Lloyd & Pryce Shoe Brand.